Which one is digital and which one is film? You have 5 seconds.
There is 80% chances you will guess right. While this comparison makes no sense given the different dof and the variation of expression, I would like to draw your attention to the “feel” that you get when looking at the images on the left and the right.
There is just more “life” on the image on the left. The whiteness of the dress, the shadows and tones on the face and the overall mix lighting being captured. The one on the right was taken instantly, immediate gratification of image making. The one of the left took me 4 days to get it back. When i look at these pictures, i could feel that i recognize in a very natural way, Rachel Liu in her posed smile (she is not a model btw, just a friend joining me for a cup of coffee). While the picture on the right, though taken with a better angle for a sharper face and looking pretty, lacks that “life” that is often in digital images.
Here are more images taken casually on this “cafe moment”.
I remember setting the speed at 1/250 for this shot, knowing that i would not get her face lighted up but preserving the natural shadows and tones as it is. A candid pose taken on film might seems to be a waste of cost and film but if photography taught me anything so far, its often that the candid shots are the best and most deserving whatever cost needed to capture it.
This image portrays Rachel in a relaxed pose. I waited for some seconds and when i noticed that she exhale and begin to be less “posed” i took the shot. The dull stare of her eyes, not fixated or rigid is exactly what how anyone would looked like if a camera is not pointing at the face.
The last image for today’s sharing. A candid smile, awkward but real.
The year is 2015. We see a shift of marketing from magazine and printed ads to influencers and celebrities in the social media.
There are now full time fashion bloggers that manages to etched out a living by blogging, uploading photos and socialising.
The source of power behind all these activities : images.
Daniel wellington gave away their watches to mid level influencers in instagram and facebook. Influencers whom are not actresses nor celebrities in any level. The actual celebrities and high end influencers are only available to actual luxury brands, but the mid and entry level influencers whom none of the big names cares to contact were flattered by such invites and free gifts.
DW made a killing with this strategy. The lower influencers just wears it and images of them begin to populate the average feed of the millennials.
Images can change lives. I have personally seen how my photos changes lives of some of these new models/influencers in many ways. While the complexity of life and opportunities are never attributed to just image generation, it is without doubt part and parcel of today’s marketing. Marketing creates leads and opportunities.
The line is blurring between those capable of creating images, the subject herself/himself and the advertising firms. Google, facebook, instagram, whatsapp, youtube are all tied to the advertising industry as a whole. The biblical truth of “do unto others what you want others to do unto you” being applied unknowingly, in the most powerful and direct manner : advertising.
We help you make money, you give us money.
The power behind advertising today? 3 types of images.
– Static images
– Images that moves
– Images that moves and have sound/voice/music.
Texts are just messages carried by the images to strengthen its message.
Are you an image maker? Congratulations, you have been empowered to do something in this world. We were all made in His image when the world begun, its a process that works across borders and time.
All images shown here are taken on film, superia and fuji pro400 on Nikon F100, 50 1.4d.