The year is 2015. We see a shift of marketing from magazine and printed ads to influencers and celebrities in the social media.
There are now full time fashion bloggers that manages to etched out a living by blogging, uploading photos and socialising.
The source of power behind all these activities : images.
Daniel wellington gave away their watches to mid level influencers in instagram and facebook. Influencers whom are not actresses nor celebrities in any level. The actual celebrities and high end influencers are only available to actual luxury brands, but the mid and entry level influencers whom none of the big names cares to contact were flattered by such invites and free gifts.
DW made a killing with this strategy. The lower influencers just wears it and images of them begin to populate the average feed of the millennials.
Images can change lives. I have personally seen how my photos changes lives of some of these new models/influencers in many ways. While the complexity of life and opportunities are never attributed to just image generation, it is without doubt part and parcel of today’s marketing. Marketing creates leads and opportunities.
The line is blurring between those capable of creating images, the subject herself/himself and the advertising firms. Google, facebook, instagram, whatsapp, youtube are all tied to the advertising industry as a whole. The biblical truth of “do unto others what you want others to do unto you” being applied unknowingly, in the most powerful and direct manner : advertising.
We help you make money, you give us money.
The power behind advertising today? 3 types of images.
– Static images
– Images that moves
– Images that moves and have sound/voice/music.
Texts are just messages carried by the images to strengthen its message.
Are you an image maker? Congratulations, you have been empowered to do something in this world. We were all made in His image when the world begun, its a process that works across borders and time.
All images shown here are taken on film, superia and fuji pro400 on Nikon F100, 50 1.4d.
The fuji superia 200 is a cheap film that deserves to be praised for its amazing colors. All the images here are taken as is without any editing. The picture of Ramona was taken in a dim cafe where the light comes from a small tungsten reading bulb. I am pleasantly surprised when the colors shows beautiful hues of pinks.
We found a cafe in Jaya One, started by a lovely couple George wong and his wife. George is an avid photographer whom have worked in sony and leica Malaysia as well. His wife focuses on street photography and runs this cafe accompanied by her two cats.
A simple portrait of Ramona with her just facing a natural light and behind her is just a board that the cafe used to pin up names and stick it notes. At f1.0, the rendering of this natural shot is a keeper. This is one of the reason i always prefer the natural outdoor even if it means outside a mall or office, the structures available and the tones of objects plays very well into the bokeh of noctilux.
This is a typical shot of a serious stare, no fashion poses needed. I couldn’t go back any further as the wall is about just 4-5 meters away from her. 50mm is strange focal length despite its popularity. The recent Leica Q have the coveted 28mm at f1.7, that focal length would be very suitable for outdoor portraits and dramatic isolation of subject. I am however more interested in the 28 f1.4 leica lens for my film usage.
The black frames of these windows cast a very nice shades of colors in film. Its almost as if the fuji creates auto complementary colors when you least expect. Just love it.
In this last photo, i wanted to capture the emotion of a person leaving a scene, as if saying “goodbye” with a tint of hesitancy. Ramona’s emotionless face and the film’s grain provided the right feel to the image.