Ginny comes from a popular startup in Vietnam, Grab. However there seems to be a culture in Vietnam whereby the female citizens are more willing to explore the path of entrepreneurship. She left Vietnam to join a startup in Malaysia and wasn’t satisfied with just a job, she ventured into starting her own business, a shoe cleaning service for sneakers : shoemo.
It’s is surprisingly a virgin market in Malaysia as we have high end heels repair services but never had a cleaning service just for sneakers. Soon clients begin to pour in and investors contacted Ginny to expand her modest business which is already turning in profits.

I took the opportunity to have lunch with her and took some portraits during those short hours. All the images here are shot on Nikon U2 / 50 1.4 sigma non-art on either Premium400 or ColorPlus200 films.
I make it a point to know more about a person when i take her portraits. I needed that element of knowing her character personally so that the images would reflect the essence of her personality.
Ginny is a person that brings in the adage of “more than meets the eye“. For her shoot, i decided to bring in an equally interesting prop in my collection, the Olympus SP 35, a camera whose lens matches even the leica summilux but totally underrated.


We took a very short walk along the Petaling Street (china town) in Kuala Lumpur and a visit to the Chocha Food store for its vintage feel and ambiance.
Starting your own business is akin to travelling to another country alone and trying to make a living there. In that sense, taking such risks is nothing new to Miss Ginny here. That confidence that she has and the willingness to go all out doing what you believe to be worth risking, is an attribute that is hard to be captured on her portrait.


January 2018 will be her last month with her current startup. I am glad to have met her in this short time and as much as her colleagues and managers would wished she would stay, we all know deep down, that given such an opportunity, no one should stop her from pursuing her dreams.
With this note, here are the two of my favourite images taken during this session.


Ginny, all the best!
Great portaits!
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Thanks .
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