Every three months, we get spammed by the release of new cameras. New features. Record breaking iso’s. Another 2 ev on dynamic range, another 2 stills on fps. If you are a hobbyist like me who paid for the gears yourself, it feels almost like an addiction, GAS they call it.
Canon, Nikon, Sony, Fuji and Olympus. The allies of the digital age that survived the transition of film to digital, only to be bested by digital’s natural trait, “convenience”, in the form of mobile photography. As of this writing, Iphone 7 have a dual camera in the pipeline with the latest and greatest technology empowering its new flagship phone, the DSLR killer. Yeah, heard that one, but coming from Apple, it warrants attention. Can a brand survives if the common folks, the hobbyist turns on mobile phones for all its images and leaves DSLR’s and compact camera for only professional pros?
They can’t.
The mobile industry is not much different from the camera industry. Each model promising something that show case the creativity of marketing at play. It becomes very obvious that cameras are what everyone is selling, even in the phone. After all, we got tired of Microsoft’s new Office Word when we were already suffice with Word 6. Some knew of this sufficiency yet the rat-race, enclosed in a circle of upgrades and peer recognition, funded the Babylon merchandise.
Stop.
It’s like waking up in the Matrix, taking the red pill. When i decided this on my photography. Suddenly, there is peace. I realized that every shot costs me. In digital they ended up costing me something more precious, my time, digital upgrades and processing, more storage, editing and figuring out the tones. In film, its a direct cost per click, no beating around the bush, no marketing shenanigans.
Every shot counts. Think about it.
M changing lives with images. 